Club96 — Shopify Custom Theme
Fully custom Shopify e-commerce site built from scratch, emphasizing speed, storytelling, and brand identity.
Overview
Designed and developed a high-conversion Shopify store for Club96 with a fully customized theme using Liquid, HTML, and JavaScript.
Created modular product templates, dynamic filtering, and seamless checkout integration optimized for mobile and desktop.
Built advanced collection pages with real-time search and color/size variant management, supporting 5k+ SKUs efficiently.
Optimized the codebase for maximum SEO and performance, achieving sub-second load times and high Google Core Web Vitals scores.
Implemented robust theme sections for product storytelling, enabling marketing teams to dynamically adjust content through the Shopify admin.
Responsibilities
- Built reusable Liquid components and section templates.
- Integrated client-side interactivity with Vanilla JS and JSON feeds.
- Optimized SEO metadata and schema for product pages.
- Created responsive layout for consistent brand presence.