Developed a content-driven sports website providing live match updates, player stats, and editorial news.

Implemented SEO optimization strategies with server-side rendering, structured metadata, and AMP pages for mobile-first indexing.

Integrated ad monetization channels (Google Ads, Taboola) with lazy loading and viewport-based tracking to improve performance metrics.

Built a CMS-like content interface for journalists to publish and schedule news with automated tagging and image optimization.

Achieved high Lighthouse scores by implementing image compression, deferred hydration, and responsive prefetching.